The Future of Digital Out-of-Home

Connected service businesses create unlimited business opportunities and new operational challenges. Golden Monkey connected IoT services, offer to aide aspects such as:

  • Automation
  • Actionable insight
  • Cost management
  • Customer service
  • Real-Time visability
  • Security for network


IoT success is grounded in the company’s ability to rapidly and cost-effectively launch, manage and monetize connected services. The IoT lifecycle is continuous. Golden Monkey provides fully managed solutions for businesses that grasp growth concepts and will constantly be introducing new or enhanced services, managing connectivity and costs, and seeking to grow revenue for its partners.

EVEN MORE CONNECTEDNESS

The future of Golden Monkey promises more screens, and more sources of data to trigger and evolve the right content on these endpoints—connected via MDM WiFi + iMZ applications. Whether this is ad content, editorial content (such as city guides, traffic, weather or sports scores) or municipal services, unlocking this data increases the ability to bring a relevant captive audience the right message, at the right time, in the right place.

MORE DATA FOR PLANNING & ANALYSIS

As the collection and real world visualization of mobile and other sensor data continues to grow and evolve, these data sets will pair more accurately with the precise geo-location of all DOOH deployments. This opens the door, to even richer understanding of the audiences who see and interact with DOOH screens. The scale and impact of mobile intelligence is profound, various forecasts see 25 billion smart devices connected to the cloud by 2020. Growth of mobile data will enable media providers to deliver more personal and relevant experiences to consumers. By empowering these displays with the knowledge of anonymized, aggregate consumer behavior data, audience understanding grows, providing a highly relevant and valuable DOOH experience.

MORE INTEGRATION WITH MULTI-SCREEN MESSAGING

Deeper understanding of exposed consumers in place and time, using mobile devices, leads to even greater DOOH multi-screen storytelling. Marketers can use data to find their targets and location as the trigger to reach detected device IDs on screen with a takeaway or more personalized messages. Mobile GPS will provide even deeper understanding around brand exposure, and other metrics.